Posted on : September 16, 2008
Views : 203
Article Font Size :
FLA Award 2008
award was launched to recognise and reward the most outstanding franchisee,
based in Singapore, for its drive and entrepreneurial skills. Franchisees need
to demonstrate success in complying in the standards and achievements set out
by the franchisor, and also delivering high quality service.
The finalists for
the inaugural Franchisee of the Year Award are Mr Nallakaruppan who runs five
7-Eleven outlets (Marina Square, Far East Shopping Centre, Far East Plaza kiosk
and Redhill MRT) and Mr Larry Flynn who runs the O’Brien’s Irish Sandwich Bars
at China Square.
When asked how he
decided that the 7-Eleven franchise was the right one for him, Mr Nallakaruppan
said, “One of the reasons I decided to sign up was because the 7-Eleven managers
never tried to sell me the concept. Instead, they told me the potential worse
case scenarios if we as franchisees did not comply and follow the franchise
system. In the end, it was up to us as franchisees to look at the potential
development of the location and area, how profitable the unit was and also how
much support the franchisors were going to provide.”
Mr Larry Flynn
from the UK, owns an O’Briens Franchised café. For Mr Flynn, he chose to become
an O’Brien’s franchisee because he found the concept bold, simple and focused.
Getting into the O’Brien’s Franchise has been relatively easy since the
O’Briens Team really show their Franchisees how to do everything from how to
manage the accounting systems, to sourcing the raw materials and supplies, making
the sandwiches and also give you a template for the franchisee to agree on the
set up of the café. “It almost one morning, I woke up, and I had an O’Briens
café waiting for me.” Said Mr Flynn.
How does one
decide if a franchise is suitable?
Finding the right
Franchise Business Opportunities requires you to weigh a significant amount of
information. “Franchises span many diverse industries and have different
requirements, targeting different clients and addressing different needs,” says
the founder and director of the business consulting firm, Astreem Corporation,
Miss Hsien Naidu. “From an objective viewpoint, some franchises are better than
others, but the only true measure of a franchise is how well it meets the
requirements, ambitions, talents, skills and the amount you are intending to
invest.” When selecting a franchise, it is always important to select a
franchise that suits individual’s personal interest. Miss Naidu listed 3 key
areas to consider before buying into a business franchise:
- Is
the nature of the franchise suitable for the individual personalities and
objectives of the franchisees?
- Is
the franchise profitable?
- Does
the franchisor offer the right amount of support?
Franchising also gives new sources of revenue like
franchise fees, royalties, advertising fees, training fee, mark up on supplies
and others. It also gives better synergy
that will drastically brings down costs and supports organisation with more
branches through sharing of the expenses on food and supply costs due to better
purchasing power.
: Emily Yung is a franchise marketing consultant in Astreem Corporation. Astreem Corporation is a business and franchise consulting company that specializes in helping business owners to grow their business through franchise development and business matching locally and internationally. Astreem offers management consultancy, business development and marketing services.