Ford Endeavour is the largest selling SUV in India and the most advanced and powerful in its class. Ford India has now further enhanced the Ford Endeavour with Navi gear that includes new high tech GPS Navigation system, in-car chiller cum warmer and a fifth door convex mirror.

The Navi gear will heighten the on- and off-road driving experience in the Indian SUV segment by maximizing comfort, safety and convenience. Ford India created a new performance benchmark with the Endeavour. This initiative will raise that bar a notch higher.

\"The Endeavour has been the segment-leading car in India. Endeavour delivers unmatched power, best in class torque and unparallel 4x4 drive dynamics. Endeavour is best known for its adventurous spirit and the combination of the GPS Navigation System, Car cooler cum warmer and Rear watcher will magnify the adventure and provide an unmatched driving experience on any terrain,\" Nigel Wark, Executive director, Marketing, Sales and Service, Ford India, said.

In-car GPS navigation

The Endeavour\'s, MapMyIndia route navigation system works via a satellite system. It determines the occupant\'s exact current location and the direction they are moving towards. This navigator provides real-time, voice-guided, turn-by-turn navigation travel across India, be it intra-city or inter-city; providing the much-needed assurance of the whereabouts and directions covering 173 cities in India.

The GPS system is of great assistance in remote locations where the roads don\'t necessarily have signs. All the driver has to do is enter in the destination and the GPS system then guides him/her with visual map instructions supported by voice prompts.

\"Endeavour owners are adventurous and are known to travel to unfamiliar destinations. The in-car GPS navigation is an extremely beneficial device for such drivers. It enables saving time, effort and needless hassle by giving real-time navigation guidance in unfamiliar destinations. It also has an entertainment quotient - with movies and music playback on a large color touch screen. These new features bring the best of motoring experience to the Indian customer as we make true our promise to \'Make Every Day Exciting\'!\" said Nigel.

Ready food and beverages on the move

The in-car cooler cum warmer is another special feature of the Navi Gear. It will enable travelers to keep their food and beverages at the desired temperature and freshness. All that the car owner has to do is to plug it into the Endeavour\'s power socket. This special feature will provide maximum travel convenience to the occupants of the Endeavour.

Rear watcher

The rear watcher enables the driver with a clear and magnified image of all objects and surroundings. This mirror has the potential to augment vehicle safety by covering all critical blind spots at the rear of the vehicle. Ford has always laid strong emphasis on the safety features in all its products and the Rear watcher demonstrates that fact.

These additional features are a \'plug and go\', with installation at a special pricing of Rs 27,500. They will now be available as an option on every Endeavour purchased at Ford dealerships across India. The Festive Pack Endeavour promises to take the SUV experience to an unparalleled high. While maintaining the tough, rugged design it will add elements that maximize owners\' adventurous spirit.