Posted on : September 16, 2008
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“The HIGHLANDER truly reflects the face of Scotland
in the heart of Singapore, and is not just another pub clone,” says its manager
Clark Martin, a veteran in the local and Asian dining and entertainment scene
and a true Scotsman from Aberdeen.
The HIGHLANDER is a 2,500 square foot
piece of Scotland with everything reflecting the pride and history of Scottish
heritage - traditional antler chandeliers, tartan kilts, haggis, Scottish music
and contemporary stills of Scotland adorning the walls.
Fashionable designer tartan outfits will be worn by
staff of both genders while customers will also be offered kilts if they wish
to get into the swing of things at the HIGHLANDER.
A highlight of the HIGHLANDER is its offering of
the biggest range of whiskies available in Asia, from premium single malts to
house pours and a line up of unique cocktails made form the ‘water of life‘ –
the English translation of the Gaelic description for whisky uisge beatha.
Mr Martin and his team have imported
whiskies from all the major distilleries in Scotland for the HIGHLANDER customers – something that has
never been done in Singapore before. The main attraction of the bar is the
library of whiskies on display reflecting the extensive array of more than 200
whiskies by the glass with prices ranging from $12+++
to $100+++ per shot. Regular whisky tastings will be the norm at the
HIGHLANDER for both the novice and connoisseur.
Dine on Scottish favourites such as Scotch Eggs; Haggis, Grilled Royal Deeside
Salmon, Venison Sausages with Onion
Marmalade, White Meale Pudding; the
traditional dessert – Cranachan – oats
soaked in whisky with fresh berries; as well as the traditional Scottish breakfast
fry-up proudly called “The Frying
Scotsman”, which is available all-day.
Customers can enjoy live music on Mondays
to Sundays from 10.00pm onwards. This will be interspersed with a play list of
sounds from Annie Lenox – a native Scottish lassie – plus other seminal
Scottish bands such as Primal Scream, Franz Ferdinand, Belle & Sebastian,
Simple Minds, Texas and the Sensational Alex Harvey Band, as well as music from
other international singers and bands.
Clark Martin adds: “Scotland has a lot to offer and
we hope to give our customers a flavour of its culture, cuisine and character at
the HIGHLANDER. We want to make sure that the appeal at the HIGHLANDER is universal
- as good food and drink, music and company truly are.”
The business consultants of Astreem Corporation are
appointed by HIGHLANDER to seek for master franchisees in the region. Finding
the right franchise business opportunities requires weighing a significant
amount of information. “Franchises span many diverse industries and have
different requirements, we customise our franchise evaluations according to different
needs of the franchisor and franchisees,” says the founder and director of the
business consulting firm, Miss Hsien Naidu.
: Emily Yung is a franchise marketing consultant in Astreem Corporation. Astreem Corporation is a business and franchise consulting company that specializes in helping business owners to grow their business through franchise development and business matching locally and internationally. Astreem offers management consultancy, business development and marketing services.