Marketing for Property

When marketing yourself for Below Market Value properties or indeed any type of property investment it is important that you have a number of different strategies. Here are just a few to get you going:

1. Estate Agents. Here is where most people tend to give up. They go into an estate agents’, they will ask for some cheap deals, and they will be politely shown the door. Or they will be shown overpriced properties which do not fit their criteria. It is important that you start to build on-going relationships with estate agents so that they begin to trust you. Then they will know that when a good quality deal comes through you will be in a position to take it.
2. Leafleting. Again, this is where a lot of people tend to give up or not get it right. It is important that you are targeting the right – and specific- areas with regard to the type of property you are looking for and also that you are doing it on a consistent basis ie: that you are not just a one-hit wonder. It is also very important to test and measure the headline and content of your leaflet on an on-going basis.
3. Advertising. Again, it is important to look very carefully at the three main categories of your advert:

·        The Headline

·        The Benefits

·        The Call To Action

4. Networking. It is important that you are meeting people on a regular basis and building you contacts database.
5. Your Website. It is important that you look at cost-effective ways of driving traffic to your website. You could do this in a number of different ways, and if you would like a copy of our latest mp3 download of how to drive traffic to your website then please do not hesitate to contact me at www.davidjsalmon.co.uk
6. Direct Mail. You can start doing this once you have built up a database of people who can connect you with various property transactions. We can help you with this as it is part of a coaching exercise that we do. With regard to direct mail, it is important that you have a strong headline, a number of different benefits that you can offer them, and a great call to action.
7. Email Campaigns.  
8. Developing a network of good quality property sources.
9. Cards in shop windows, or with other tradespeople.
10. Internet research with regard to finding properties for private sales.
11. Websites.
12. Forums, such as www.propertyfindersecrets.co.uk/forums or the website called property tycoons etc.